Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was:
How to scientifically measure impact of TV advertisements on other channels, like websites, SEM and Online ads (or so-called ‘halo’ effect).
Definitely a HOT topic for marketing these days!!
It was a great turn out with lots of good dialog around marketing analytics. Also, it was a fun learning environment with good food and beer!
Next month, November 19th, Tableau Software is going to be presenting on data visualization. Make sure to join the MeetUp to register and get updates. It is free!!!
Also, we are starting a Marketing Analytics MeetUp in LA! It is on November 5th. Check it out if you live down there!!