I came across this article the other day in Forbes.com. Its author reiterates that marketing functions are still very much operating in silo. Today, you need to engage the customer across multiple channels more so than ever, the data received from those tactics need to be looked at holistically.
Ann Hall writes, “Anything less than an integrated approach to today’s marketing is a surefire way to assure poor ROI.”
Often, we get stuck on where to start with integrating the data. We wrote an article in July that outlines some steps to help you get going.
Check out Ann’s post on forbes.com.