Sports Analytics: Integrating Predictive Athlete Performance & Mktg Campaigns

Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft's experience in predictive sports analytics using machine learning built on Microsoft's Sports Performance Platform. He will discuss predicting injury and overall athlete wellness and how that translates to marketing the teams to corporate sponsors and fans. You can find Steve's LinkedIn profile here: … Continue reading Sports Analytics: Integrating Predictive Athlete Performance & Mktg Campaigns

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Building a Better Data Driven Organization

Building a Better Data Driven Organization Marketing organizations today know they need to implement data driven decision-making processes to drive greater ROI in their sales and marketing investments, improve customer engagement and optimize overall growth and profitability.  But how do organizations rapidly get an infrastructure up and running if they don’t currently have the required … Continue reading Building a Better Data Driven Organization

The Road Ahead w/ Vanguard’s Head of Digital Integration and Analytics – February 21st

Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the challenges of the next generation of analytics, and how we as practitioners can best … Continue reading The Road Ahead w/ Vanguard’s Head of Digital Integration and Analytics – February 21st

Data-Driven Customer Journey Maps: Urgent Care at MultiCare Health System

As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle Marketing Analytics Meetup, MultiCare’s Executive Director of Analytics and Digital Strategy, Ann Goldman and Director … Continue reading Data-Driven Customer Journey Maps: Urgent Care at MultiCare Health System

Mastering Your MarTech Stack – January 9th’s LA Marketing Analytics Group

Most CMOs today spend more on technology than many CTOs. With a new "shiny object" appearing daily, it's hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do marketers make sense of it all? At January 9th's LA Marketing Analytics … Continue reading Mastering Your MarTech Stack – January 9th’s LA Marketing Analytics Group

Starbucks’ Nirvana – Nov 28 – Seattle Mktg Analytics Meetup

Rani Madhura, Sr. Advanced Analytics Manager at Starbucks, will share with us details around Starbucks’ mission critical Digital Order Management Initiative. The initiative's goal is to consolidate the Mobile and Café orders to improve customer wait time via creatively managed Order and Item Sequencing decisions. She will also share on Starbucks’ Capacity Planning Initiative, including 1.  Insights derived … Continue reading Starbucks’ Nirvana – Nov 28 – Seattle Mktg Analytics Meetup